Sherwin-Williams and Benjamin Moore product lines — walls, trim, ceilings, and exterior — explained by a working Delaware painter with real-world recommendations you can actually use.
Start Here: Sheen GuideChoosing the right paint is one of the most impactful decisions you can make for your home — and one of the most confusing. Walk into any paint store and you're immediately confronted with dozens of product lines, each claiming to be the best. As a professional painter working throughout Sussex County, Delaware, I've applied every major product line in real homes. This guide cuts through the marketing noise and gives you straight answers.
We cover both Sherwin-Williams and Benjamin Moore — interior walls, trim and cabinets, specialty products, ceilings, and exterior. You'll find sheen recommendations, an interactive LRV tool, flip cards with product specs, trim paint comparisons, and a full comparison table. Whether you're painting a bedroom yourself or hiring a contractor, this guide gives you the knowledge to make the right call.
Sheen affects how light bounces off your walls — and how well the paint holds up to cleaning. Here's how to match the right finish to every room in your home.
| Room | Recommended Sheen | Why | Avoid |
|---|---|---|---|
| Living Room | Matte or Eggshell | Hides imperfections, warm look, easy to maintain | Semi-gloss (too shiny) |
| Master Bedroom | Matte or Eggshell | Relaxing, sophisticated, easy to maintain | Satin (too much sheen) |
| Kids' Bedroom | Eggshell | Washable, durable | Flat (hard to clean) |
| Bathroom | Eggshell / Satin | Moisture & mildew resistant | Flat (absorbs moisture) |
| Kitchen Walls | Eggshell / Satin | Easy to wipe down | Flat (stains easily) |
| Hallways | Eggshell | Washable, hides scuffs | Flat (shows traffic marks) |
| Trim & Doors | Satin, Semi-Gloss, or High-Gloss | Durable, highlights detail, easy to clean | Flat or Matte (won't hold up) |
| Cabinets | Satin or Semi-Gloss (with proper prep & premium paint) | Hard, washable surface — satin for a refined look, semi-gloss for maximum durability | Flat or Matte (not durable enough) |
| Ceiling | Flat (ceiling paint) | Eliminates glare, hides marks | Any sheen (shows roller marks) |
From the contractor-grade ProMar 200 to the cutting-edge Emerald Symmetry — we've covered a few of the products Sherwin-Williams carries. They have a vast selection, and new products are occasionally released. If you ever have questions, the staff at any Sherwin-Williams store are exceptionally knowledgeable and genuinely helpful — whether you're a contractor or a homeowner. Hover or tap any card to flip it.
Nothing opens up a space like a well-chosen white or off-white in a flat or matte finish. The key is selecting a white with the right undertone for your light conditions — warm whites (creamy, yellow-leaning) work beautifully in south-facing rooms with warm afternoon light, while cooler whites (blue or gray undertones) complement north-facing rooms and modern spaces.
In Delaware's coastal homes, I frequently use Sherwin-Williams Alabaster (SW 7008, LRV 82) and Benjamin Moore White Dove (OC-17, LRV 85.4) — both are warm, approachable whites that feel bright without being stark. Always test a large swatch in your actual space before committing.
Get a Free EstimateWe've covered a few of the products Benjamin Moore carries — they have a vast selection, and new products are occasionally released. Each uses BM's proprietary Gennex colorant system for exceptional color accuracy and consistency. If you ever have questions, Benjamin Moore's authorized dealers are exceptionally knowledgeable and very helpful — whether you're a contractor or a homeowner. Hover or tap any card to flip it.
Purpose-built BM products for bathrooms, high-traffic areas, cabinets, ceilings, and kitchens.
Deep, saturated colors create spaces that feel dramatic, sophisticated, and deeply personal. The key to success with dark colors is choosing a paint with superior hide (AURA or Emerald), using a tinted primer to reduce the number of finish coats, and selecting the right sheen.
For dark walls, I recommend matte or flat finish — it makes the color feel richer and more velvety, and it hides the slight texture variations that are more visible under dark paint. Avoid satin or semi-gloss on dark walls unless you specifically want a dramatic, reflective effect.
Popular dark colors for Delaware homes: BM Hale Navy (HC-154), Black Beauty (2128-10), and SW Tricorn Black (SW 6258) for bold accent walls.
Trim, doors, and cabinets demand a different kind of paint than walls — one that cures hard, levels smooth, and holds up to daily contact. Here's how the two best options compare.
This is my personal go-to for trim, doors, and cabinets. The urethane component — not found in standard acrylic paints — is what sets it apart. It cures to an exceptionally hard, chemical-resistant surface that holds up to daily contact, cleaning products, and the wear and tear of high-use areas.
Emerald Urethane resists yellowing better than traditional oil-based coatings, recoats in about 4 hours, and is rated for both interior AND exterior use — making it ideal for front doors, exterior trim, and any surface that sees both indoor and outdoor conditions. In my experience, it's the most durable trim paint available in a water-based formula.
ADVANCE is Benjamin Moore's flagship trim and cabinet paint — a waterborne alkyd that mimics the behavior of traditional oil-based paint while cleaning up with water. Its defining characteristic is the intentionally long 16-hour dry time between coats, which allows the paint to self-level to an exceptionally smooth, factory-like finish with minimal brush marks.
ADVANCE cures rock-hard and is the preferred choice of many cabinet painters who spray their work, because the leveling is second to none. It does have a slight tendency to yellow over time in areas with low UV exposure (inside cabinet interiors, for example). For interior-only applications where you have the time and want the smoothest possible sprayed finish, ADVANCE is a legitimate contender.
Both are excellent products and you can't go wrong with either. That said, Emerald Urethane is my recommendation for most trim and door work. The urethane chemistry gives it a hardness and chemical resistance that standard alkyds — including ADVANCE — don't quite match. The 4-hour recoat time means you can complete a door or a set of trim in a single day. And the fact that it works on exterior surfaces too makes it genuinely versatile.
Where ADVANCE has the edge: if you're spraying kitchen cabinets and want the absolute smoothest possible finish, ADVANCE's 16-hour open time allows it to level to near-perfection. Some professional cabinet painters swear by it for that reason. But for brushed or rolled trim, doors, and most cabinet work, Emerald Urethane wins on durability, speed, and versatility.
Many builders and some contractors use Painter’s Edge or ProMar 400 on ceilings. The problem? Those paints fade unevenly over time. When you try to touch up a spot a couple years later, the patch shows. You end up repainting the whole ceiling. That’s why using a quality dedicated ceiling paint matters: paint it right once, and touch-ups are seamless.
Ceiling paint is formulated with a thicker consistency that clings to the roller and minimizes drips. The ultra-flat finish eliminates glare and hides roller marks that would be visible under any sheen. And the high-hiding formula covers water stains, smoke marks, and old texture in fewer coats.
I use Sherwin-Williams Premium Ceiling Paint on virtually every project. It has excellent hide, applies smoothly, and dries to a consistent bright white that makes every room feel cleaner and more finished. I've tried other ceiling paints over the years — this one consistently delivers the best results. Benjamin Moore's Waterborne Ceiling Paint is also excellent if you're committed to the BM ecosystem.
LRV measures how much light a color reflects — from 0 (pure black) to 100 (pure white). Use this tool to understand how different LRV values will affect the feel of your room.
A well-executed accent wall can transform a room without overwhelming it. The key is choosing the right wall, the right color, and the right finish — then executing it flawlessly.
The most common accent wall mistake is choosing the wrong wall. The accent wall should be the focal wall — the first wall you see when you enter the room, or the wall behind the main furniture piece (bed headboard, sofa, fireplace). Never paint a side wall as an accent; it creates visual imbalance.
For color selection, the accent color should relate to the room's existing palette — either a deeper version of the wall color, or a complementary hue from the color wheel. For sheen: matte makes the color feel richer and more sophisticated. I rarely recommend satin or higher on accent walls — the reflectivity can look garish in certain lighting conditions.
Both brands make excellent paint. The right choice depends on your project, budget, and personal preference.
| Product | Brand | Grade | Price/Gal | Self-Priming | Washable Matte | VOC | Best For |
|---|---|---|---|---|---|---|---|
| ProMar 200 | SW | Entry | ~$45–55 | No | No | Low | Rentals, new construction |
| ben® Interior | BM | High-Quality | ~$45–55 | Partial | No | Zero | DIY, occupied homes |
| SuperPaint | SW | Mid-Tier | ~$55–65 | Partial | No | Low | General residential |
| Cashmere | SW | Mid-Premium | ~$65–75 | Yes | No | Low | Bedrooms, formal spaces |
| Regal Select | BM | Premium | ~$65–75 | Yes | Yes | Low | Most residential use |
| Emerald | SW | Premium | ~$80–90 | Yes | Partial | Low | Most residential projects |
| AURA Interior | BM | Ultra-Premium | ~$85–95 | Yes | Yes | Low | Bold colors, high-traffic |
| Emerald Symmetry | SW | Ultra-Premium | ~$90–100 | Yes | Yes | Enhanced Low | Premium homes, sustainability |
Note on pricing: Paint prices vary by retailer, region, and current promotions. Prices shown are approximate retail ranges as of 2025. SW runs regular sales of 30–40% off at their stores (sign up for their email list to be notified). BM dealers run periodic promotions as well. Always check current pricing at your local store.
Exterior paint faces a completely different set of demands than interior — UV exposure, moisture, temperature swings, and in Delaware's case, coastal salt air and humidity. Here's a straightforward breakdown of the best exterior options from both brands.
SW's exterior lineup follows a similar quality ladder to their interior products. For Delaware's coastal climate, I recommend going premium — the extra cost pays for itself in longevity and reduced maintenance.
BM's exterior lineup mirrors their interior quality tiers. AURA Exterior is the flagship, Regal Select is the best-seller, and Element Guard is the specialist for challenging weather conditions.
Delaware's coastal environment — salt air, high humidity, and temperature swings — is harder on exterior paint than most inland climates. This is not the place to cut corners on paint quality. I recommend going premium on any exterior job in Sussex County: SW Emerald Rain Refresh or BM AURA Exterior for siding and exterior surfaces, and SW Emerald Urethane Trim Enamel for exterior trim, doors, and shutters. The extra cost per gallon is minimal compared to the labor cost of repainting in 5 years instead of 10.
Straight answers to the questions I hear most often from Delaware homeowners.
Not all paint stores are created equal — and neither are the products they carry. Here's what every homeowner should know before walking into a store.
In 2000, Warren Buffett's Berkshire Hathaway acquired Benjamin Moore & Co. for approximately $1 billion. The deal closed January 1, 2001. Buffett personally appeared in a video sent to BM employees after the acquisition — a sign of how much he valued the brand. Benjamin Moore remains headquartered in Montvale, NJ and continues to operate as an independent subsidiary. So when you buy BM paint, you're buying from one of the most respected companies in American business history.
Sherwin-Williams (NYSE: SHW) is publicly traded and one of the largest companies in the coatings industry globally. In 2017, SW acquired Valspar Corporation for $11.3 billion — adding Valspar, Cabot, and other brands to its portfolio. SW also owns the HGTV Home by Sherwin-Williams line sold at Lowe's. The company operates over 4,900 company-owned stores across North America.
The only place to get SW's full professional product range — Emerald, Duration, Emerald Urethane, SuperPaint, ProMar 200, and every specialty product. These formulations are exclusive to SW stores and are not available at Lowe's or any big box retailer.
Benjamin Moore sells exclusively through independent authorized dealers — not big box stores. This means your local paint store or hardware store carries the full BM lineup: AURA, Regal Select, ben, ADVANCE, and specialty products. BM's dealer model is intentional — it ensures knowledgeable staff and consistent quality control.
Lowe's carries two Sherwin-Williams-owned brands: Valspar (acquired by SW in 2017 for $11.3 billion) and HGTV Home by Sherwin-Williams. Important: the HGTV Home line is a retail-grade formulation — it is not the same product as Emerald or Duration sold at SW stores. It uses different ingredients and a different base formula. Good for budget projects, but not a substitute for the professional lineup.
Home Depot's paint lineup is anchored by Behr (an independent brand sold exclusively at HD — their flagship is Behr Marquee), PPG (PPG Timeless is their premium line), and Glidden (owned by PPG Industries, the budget-friendly option). Home Depot does not carry Sherwin-Williams or Benjamin Moore products. Behr Marquee is a solid mid-tier paint and a reasonable choice for DIY projects, but it doesn't match the durability or coverage of Emerald or AURA.
For any project where the result matters — a full room repaint, trim work, cabinets, or exterior — buy your paint from a Sherwin-Williams store or an authorized Benjamin Moore dealer. The professional-grade formulations sold there are genuinely different from what you find at big box stores. The extra cost is minimal, the quality difference is real, and the staff can actually help you choose the right product for your specific situation. Save the big box stores for primer, painter's tape, and drop cloths.
Every Sherwin-Williams and authorized Benjamin Moore dealer in Sussex County, Delaware. All locations and phone numbers verified directly from official store locators.
Sherwin-Williams has 6 retail paint stores in Sussex County, plus a commercial contractor store in Georgetown. All retail locations carry the full professional lineup: Emerald, Duration, Emerald Urethane, SuperPaint, ProMar 200, and all specialty products.
Benjamin Moore does not sell through Home Depot or Lowe's. Every dealer below is an authorized independent retailer carrying the full BM product lineup — AURA, Regal Select, ben, ADVANCE, and specialty products. All verified via the official Benjamin Moore store locator.
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